BRUSSELS—Rezidor, part of the Carlson Rezidor Hotel Group, has opened the first Radisson Red hotel in the world here. The hotel is operated by The Rezidor Hotel Group, which is also headquartered here. The brand currently has 14 additional hotels under development worldwide.
“Radisson RED is Carlson Rezidor’s new lifestyle-select brand inspired by the ageless Millennial mindset. It boasts a forward-thinking design and offers a new guest experience fueled by personal interaction and personal choice. It is a true recognition of the increasingly important role that technology plays in facilitating the best of everyday life—home or away,” said Wolfgang M. Neumann, president and CEO, The Rezidor Hotel Group.
“Today is a great day for us! We are tremendously proud to open the very first Radisson RED hotel in Brussels, Belgium. It is a clear statement of our trust and commitment to the European capital, whose love for fashion, music and art has inspired us to create a stunning addition to this great city. The entire Radisson RED cast is thrilled and all set to showcase a whole new hotel experience to the world,” said Eric De Neef, chief commercial officer, The Rezidor Group.
The Red Creatives, aka the hotel team—all recruited through social media—are big on personality and service and naturally understand what drives travelers with a Millennial mindset, according to the company. The hotel does not have a front desk. Instead, Red Creatives work to build a social atmosphere, greeting guests with tablets and adding to the personalized experience at the hotel.
The Red App provides keyless entry using a guest’s smartphone and acts a virtual concierge for the check-in and checkout.
Radisson Red Brussels is located in the heart of Brussels and close to the European parliament. Its 149 studios have large windows and feature a signature bed, 55-in. TV and sound bar, picnic table, fridge, and a bathroom with a walk-in shower and amenities.
In addition to works created by modern artists, the hotel also features a pool and table tennis tables and a fitness room. Also available is 24/7 complimentary internet access throughout the hotel. Dining options include the onsite OUIBar + KTCHN.