NEW YORK—New York hoteliers, Sean MacPherson, Ira Drukier and Richard Born, are making their Lower East Side debut with The Ludlow, a new 184-room hotel that includes 20 suites in nine configurations.
According to the company, The Ludlow, set to open in June, will be elegant and comfortable, but with artful rough edges and personal quirks, conjuring the area’s vivid history, from the “Gangs of New York” era to Jewish immigration to the wild art and music of the ‘80s. In addition, The Ludlow will aim to connect to today’s Lower East Side.
The Ludlow’s restaurant, Dirty French, will be the first French restaurant from Major Food Group, whose eateries include Torrisi, Parm, Carbone and ZZ’s Clam Bar. Dirty French will feature rebooted Gallic classics. Major Food Group partners Mario Carbone, Rich Torrisi and Jeff Zalaznick will oversee the restaurant.
Housed in a formerly derelict building that had been abandoned by its original developers after the financial crash, The Ludlow features a solid brick façade and factory casement windows. In the lobby, steel-and-glass doors will open to oak-paneled walls and marble mosaic floors. A distressed-limestone fireplace will dominate the lobby lounge, according to the company. On the ground floor, windows and glass walls will offer clear views from the Ludlow St. entrance straight through to the bluestone-paved back courtyard.
Guestrooms will feature furniture and artisan touches hand-picked by MacPherson. Hardwood floors and handmade silk rugs will complement artisan-crafted Moroccan pendant lamps and Indo-Portuguese style beds. Other elements will include “Tree-trunk” nightstands in petrified wood from Brooklyn-based Organic Modernism, a marble-topped bistro table, Bellini sheets from Italy and new, exclusive bath products from Red Flower. Locally sourced minibar offerings from some of New York’s favorite hometown purveyors will include healthful options.
Full bathrooms with rainshower heads will be standard, but many rooms also will offer soaking tubs. All bathrooms will have black-and-white tilework and brass fixtures.
Sean MacPherson and BD Hotels’ other New York properties include the Marlton, the Jane, the Bowery and the Maritime.