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sbe Launches The Redbury New York

NEW YORK—sbe, the Los Angeles-based lifestyle hospitality company that develops, manages and operates hospitality venues, has launched its first New York City hotel, The Redbury New York, at a grand opening ceremony. Hosted by sbe’s founder and CEO Sam Nazarian, The Redbury Creative Director Matthew Rolston and Union Square Hospitality’s Danny Meyer, more than 1,000 attendees gathered to commemorate the debut.

Following openings in Hollywood, CA, and South Beach, FL, the Manhattan debut marks the third and latest property from The Redbury brand, in collaboration with Matthew Rolston, the brand’s flagship creative director and a noted photographer and director. Since its phase one transformation in April to The Rebury New York, the hotel has undergone extensive design renovations for an immersive boutique hotel experience.

Located on 29 East 29th St. in the heart of Manhattan’s NoMad district, The Redbury New York is a short distance from local attractions such as the Empire State Building, Madison Square Park, the Theatre District and more.

This is largest Redbury property to date, featuring 265 guestrooms, 7,000 sq. ft. of indoor and outdoor meeting and event space, Ciel Spa bath amenities, WiFi and in-room dining from on-site restaurant Marta by Danny Meyer’s Union Square Hospitality Group.

The Redbury brand launched in 2010 with its first location in Los Angeles, as a new hospitality category for sbe, led by Nazarian. Developed by Rolston, its inspired design with influences from the 1960s era of pop music and bohemian counter-culture includes handpicked hospitality amenities and an engaging environment, according to the brand.

Rolston worked closely with Dakota Development and Avenue Interiors to incorporate funky patterns, motifs and visual accents throughout the property. Interior design elements include a red velvet opera curtain, black-and-white checkered flooring and an enlarged original photograph of buildings at the heart of Tin Pan Alley, set behind the host desk.

Hues of red and green are woven throughout the property with paisley prints, Oriental rugs, balanced with antique light fixtures and reclaimed furnishings. Curated vintage art selections by Rolston that reflect the iconic rock ‘n roll age of New York City are displayed throughout the public spaces and guestrooms.

Opened by Chef/Partner Nick Anderer and helmed by Executive Chef Joe Tarasco, Marta is a Roman-inspired pizzeria from Danny Meyer’s Union Square Hospitality Group, located on the hotel’s ground floor. The Italian restaurant draws inspiration from the tradition of rustic Roman pizzeria and features a lively open kitchen with two wood-burning ovens and an open-fire grill.

Bar Marta, the hotel bar and lounge, is located within the The Redbury’s lobby. Bar Marta serves a range of cocktails, craft beers, fine wines and an extensive champagne list, as well as the full Marta menu.

sbe Hotel Group has brought The Redbury New York into membership with Preferred Hotels & Resorts, as the newest experience within the brand’s lifestyle collection.