In this issue of Hotel Business Design, we focus on luxury and feature just some of the latest projects that fit into that segment. From the much-anticipated arrival of the Park Hyatt New York to the recent opening of the Sofitel So in Singapore, these properties not only offer luxurious accommodations for their guests, but also high-end amenities and services that the well-heeled traveler has come to expect. Not to mention, of course, beautiful design.
But according to Susan Manrao of Susan Manrao Designs, “Luxury is no longer a physical commodity. The new generation values one-of-a kind experiences over products.” One such example is Suite 100, a true nod to the “suite” life, as the title puns. The creative concept behind this yearlong project, which was developed by Manrao, is to celebrate the Beverly Hills Centennial by featuring five of the glamorous and legendary city’s most famous luxury hotels. Each—The Montage, The Beverly Hills Hotel & Bungalows, The Beverly Hilton, L’Ermitage and The Peninsula Beverly Hills—has dedicated a suite, decked out in decor by a different designer, specific to a particular decade. The vintage suites span the years—from the 1940s forward—and pay homage to pop culture, history, celebrities and style.
When working on the layout of this story, our senior artist commented that they’re “sweet suites,” obviously suggesting that they’re cool, awesome, hot (I guess the term you choose clearly defines your age!). So I got to thinking about these gems within a jewel box, if you will: the even more luxurious suites inside luxury hotels. And not only the physical offerings of such a space, but as Manrao said, just the experience staying in one offers.
Sure enough, I’ve seemingly had more information as of late land in my inbox about truly one-of-a-kind, super-amazing hotel suites. The luxe life. And what that life costs. Take the premier Midtown Manhattan penthouse suite at the Four Seasons for $45,000 a night, or the Mandarin Oriental for $28,000 and Pierre for $20,000.
$25,000 will get you a night at the New York Palace’s Champagne Suite. Stunning? Yes. And not the sticker shock, mind you. The design: In the Champagne Suite, both modern and classic design elements create a glamorous space. Floor-to-ceiling windows flood the Grand Parlor with natural light and offer views of midtown Manhattan. There’s a wine cave designed for hosting exclusive tastings led by trained sommeliers. A two-story black and white wall mural created by French artists A&M (Alex et Marine) Tatoueurs de Murs graces the interior and is backdrop to the dining room, which seats up to 10. There’s a library, an outdoor terrace with a custom-designed spa, private bar and fireplace. The color palette throughout is inspired by champagne varietals, a reminder that the guest is truly bathed in luxury.
This suite—and the ones mentioned before it—almost makes the five-star Duplex Penthouse at Downtown Manhattan’s Trump SoHo seem affordable at $10K. Not to be outdone in design, the ultra-high-end “guestroom” spans 2,300 sq. ft. with an additional 400-sq.-ft. terrace. The penthouse is located on the hotel’s 43rd and 44th floors with double-height floor-to-ceiling views that offer unobstructed views of the Hudson River, Freedom Tower, Brooklyn Bridge, Williamsburg Bridge and Empire State Building. The suite offers two bedrooms, two-and-a-half baths, two living areas, a kitchen with SubZero fridge and wine cooler and a dining area that seats six. The interior features Fendi Casa furnishings, a Bang & Olufsen entertainment system and Bellino Italian linens.
But it’s the special amenities—the experience—that truly define luxury, as we said earlier. That 10 grand also allows you, among other things, the signature service of a dedicated Trump Attaché; private airport transfers; a spa treatment; in-room breakfast daily for two; fresh floral arrangements; an in-room computer; and the use of a Maybach or Bentley house car.