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Hyatt Centric to Debut First Two Hotels in April

CHICAGO—Hyatt Hotels revealed that Hyatt Centric, a new, full-service lifestyle brand designed for business and leisure travelers, will open its first hotels in April.

The hotels—Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami—are designed to deliver on the brand’s mission of putting its guest at the center of the action in the best destinations.

“These hotels will deliver on everything Hyatt Centric is meant to be, and we are excited that guests will be able to see and feel the brand,” stated Kristine Rose, VP, brands, Hyatt. “By working with owners to test and perfect the Hyatt Centric experience in real hotels in real time, we were able to strategically build the brand. Now, with two hotels opening soon, we are confident that we will be able to fulfill today’s savvy travelers’ needs for an uncomplicated, cosmopolitan experience in a way that has never been done before.”

Both hotels are adaptive reuse projects and will feature core elements of the Hyatt Centric brand. Hyatt Centric The Loop Chicago will be located at the northwest corner of Monroe Street and Clark Street. The historic building will offer 257 rooms, 2,177 sq. ft. of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guestrooms. The hotel’s lobby lounge will feature assorted art from native artists and space for guests to recharge and socialize.

Hyatt Centric South Beach Miami will be located in the heart of South Beach on Collins Avenue, just one block from Miami’s famed beach. The hotel will feature a 10-story glass tower that will offer 105 guestrooms, 700 sq. ft. of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guestrooms.