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Homewood unveils Gen 9 prototype

MEMPHIS, TN—Homewood Suites by Hilton has rolled out its latest prototype, which allows the upscale, extended-stay brand to target more urban locations.

The Gen 9 plan reduces the land area needed to build a Homewood by roughly 20% and the overall building area by about 12%. Similarly, construction costs are reduced by 10% to 15%. Overall, Gen 9 is intended to save developers 4% to 6% per key. At the same time, most public spaces as defined by the prototype are no smaller than in the existing prototype, while others, like the fitness center, are actually larger in the new scheme. The new prototype features 60% king studios and 40% king suites, compared to prior versions that were 50/50. The studio suite has also been redesigned from a rectangle to an L-shape with a multifunctional table instead of the more traditional desk.

The first Homewood built to the new specifications is scheduled to open in Joplin, MO.