CHARLOTTE, NC—Extended Stay America has completed its 500th renovated hotel in Waukesha, WI. The renovation project covering all of the brand’s properties, which began in 2012, is nearing completion with 80% of the portfolio refreshed and $500 million invested to-date.
“Completing the renovation of 500 hotels has been one of the biggest things we’ve ever done,” said Tom Seddon, CMO, Extended Stay America. “As we near completion, we’re exceeding our own expectations with guest satisfaction scores continuing to climb.”
Renovating has been integral to the company’s approach in executing a brand-wide refresh of its 629 extended-stay hotels across the U.S. and Canada. To ensure this initiative had as little impact to the environment as possible, the company embarked on a recycling and donation program over the past few years, that has diverted an estimated 27 million cubic ft. of material from landfills to date. This volume is equivalent to 5.3 Titanic ships full of material, according to the company.
Guestrooms include elevated soft goods, such as new sofas, upgraded bedding, pillows and fresh linens, along with improved lighting and updated bathroom amenities, like framed mirrors and curved rods to increase shower space. Additionally, renovated rooms incorporate a modern recliner and ergonomically designed desk chair along with flat screen TVs, complimentary premium cable channels and free WiFi available in every guestroom.
For more on Extended Stay America’s renovation project, see the June 6 issue of Hotel Business.