Ethnicraft and Notre Monde will merge brands, effective as of January 1, 2020. All Notre Monde products will be integrated into the Ethnicraft portfolio, and Notre Monde as an independent brand will be dissolved.
For over 20 years, the Belgian furniture brand Ethnicraft has specialized in contemporary and timeless wooden furniture. Notre Monde, originally established in 1997, was first acquired by Ethnicraft in 2013. The partnership widened Notre Monde’s reach in the global marketplace and brought opportunities to create exclusive designs for international retail partners. It expanded the Ethnicraft Group’s offerings beyond wooden furniture into accessories and occasional furniture. Starting this month, the Notre Monde brand will be fully integrated into the Ethnicraft label, providing an expansive portfolio of furniture, accessories, and home furnishings.
“The Ethnicraft community consists of atmosphere seekers who want to live in an environment that is personal and conveys warmth and emotion,” said Benoit Loos, CEO, Ethnicraft. “Not by one particular style, but by creating their own unique style. The Ethnicraft and Notre Monde designs target the same atmosphere seekers and therefore, we are excited to announce the merging of both brands. We will now be one brand, telling one story.”