InspireDesign® will arm its readers with the techniques, tools and ideas to create inspiring designs and effectively communicate them to an increasingly savvy—and empowered—guest.
Cutting-edge, innovative, high-impact are no longer ideas for the progressive, but a necessity in being able to differentiate your hotel from the competition. Designers are hungry for both fun and functional, stand-out, signature elements to incorporate into their designs; guests are hungry for many flavors, especially those that are authentic, local and unique.
InspireDesign® will tap into product design and creative concepts of not just the hospitality industry, but will include inspirational influences of peripheral industries—think fashion, jewelry, automotive. By stirring the imagination of designers, InspireDesign® will inform their approach to developing and executing highly aesthetic and functional designs.