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Wyndham Names Broussard To Lead Communications Group

PARSIPPANY, N.J.—Wyndham Hotel Group has named Cary Broussard as VP/communications, responsible for the development and implementation of the business unit’s global external and internal communications strategy.
Reporting to Eric Danziger, Wyndham Hotel Group president/CEO, Broussard’s primary focus will be positioning the hotel brands to keep them top of mind with key consumers and influencers, highlighting the benefits and opportunities across brands and reinforcing the Hotel Group’s reputation as a service leader in the hospitality industry for customers, hotel owners and employees, the company said.
Broussard joins Wyndham from Meeting Professionals International in Dallas where she was hired to revitalize and expand the organization’s global membership base. Carrying the formal title of VP global marketing and brand strategies she oversaw the development of a new brand architecture “Connecting Through the Energy of Many” that aligned all communication, marketing and sales channels, expanding the company into more than 80 countries.
Through these efforts, MPI membership increased by 20 percent to nearly 25,000 worldwide, making the organization the largest membership community for meeting and event professionals.
The appointment marks a return for Broussard who served the former Wyndham International for more than 12 years in leadership roles in communications, marketing and diversity.
The recipient of numerous awards, Broussard was named one of HSMAI’s Top 25 Most Extraordinary Minds in Marketing and has twice been named one of Travel Agent magazine’s Top 100 Most Powerful Women in Travel. Her book, From Cinderella to CEO, inspired by Wyndham’s Women on Their Way program, was published by John Wiley & Sons in 2005 and has since been published in 10 languages. Currently, she is a member of several national boards, including Women Impacting Public Policy, the University of Houston’s Hospitality Industry Diversity Institute and Women’s Leadership Exchange.