Rob Estes

Woodcraft names VP, sales

Woon Lee, president, Woodcraft Hospitality, a hospitality casegood manufacturer, has appointed Rob Estes as the company’s VP of sales starting Feb. 1. Estes has been a leader in the industry for more than 30 years with his most recent tenure at Foliot Furniture where he led business development for the organization for the past five years.

Lee made this appointment as a strategic move to support the company’s growing sales force and its expanding network of architectural and design clients. “Rob’s extensive furniture background in the hospitality marketplace will undoubtedly help us exceed our customer’s expectations and deliver the best product and service in the industry,” Lee said.

“I’m excited for the opportunity to work with Woodcraft and elevate awareness of Woodcraft’s commitment to offering beautiful, custom/semi-custom furniture to the hospitality industry.

“I’m also looking forward to assisting Woodcraft in furthering our reputation as a ‘customer-centric’ company, where we put our customers first by providing the best sales and after-sales service experience possible,” said Estes.

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