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Whitewood Industries, a furniture manufacturer and supplier, has repositioned leadership roles in two of its four divisions.

Chris Morris

According to Jorge Mata, CEO of Whitewood Industries, the repositioning is a strategic move to secure the company’s strength and ongoing growth, following the company’s sale to its employees through an Employee Stock Ownership Program in December of 2017.

Chris Morris, who joined Whitewood Industries’ contract division, Custom Contract Furniture, as national sales and marketing manager in 2013 has been promoted to VP of sales and marketing. The personnel shift will follow the retirement of Founder and President Kim Crossman. His new responsibilities include overseeing factory operations and quality standards, product development and engineering, as well as managing the sales force.

Bryan Sprinkles

Bryan Sprinkles, who joined the company’s then-casual dining division, John Thomas Furniture in 2006 as sales manager, has been promoted to VP of sales and marketing. Upon joining, Sprinkles played an integral role in taking the company to new heights by increasing overall sales by 40% in its custom finish program, Select, and by adding bedroom and occasional.

In his new position, Sprinkles will establish all programs and promotions to support sales objectives, as well as manage the company’s brand direction, marketing initiatives, and distribution channels. Product development, in association with the company’s design team and factory partners, will also be under his direction.

 “As our company enters into this next chapter, we’re excited to have such an amazingly innovative team leading it,” said Mata.