CONCEPT: When The Procaccianti Group purchased the hotel in the Washington, DC suburb of Falls Church, VA, the goal was to upgrade it to a more upscale property through a comprehensive $21 million renovation and by switching flags from DoubleTree to Westin.
The renovation encompassed more than just the lobby, guestrooms and food & beverage outlets, according to Tom Hagreen, the general manager of the two-tower, 408-room hotel. “It was such an expansive renovation. The exterior completely changed. It is more focused on the sense of arrival. The curb appeal has changed,” he said. Warwick, RI-based DiLeonardo International and lead designer Beth Ann Krynicki worked with Procaccianti’s in-house design team, TPG Design, and vp, design John Wormley, on the new look and carried out the overall theme, which was a “renewal of the modern classic design.”
EXECUTION: A large business center was taken out of the lobby for increased visibility for the public space and in line with Westin brand standards, front desk pods replaced a full registration desk. The main lobby area now features new planked tile flooring, backlit acrylic accent panels and woodwork throughout.
Classic artwork and custom chandeliers accompany classic clean lined furnishings finished with lush fabrics. The guestroom design follows the rhythm of the public areas. Adorned with neutral tones, the rooms include innovative floor plans and modern fully appointed bathrooms. Special features include a custom vanity in the bath and flat-screen televisions throughout. The renovations also included upgrades to the Blue Fire Grille restaurant and the Blue Fire Lounge, as well as the Westin Workout by Reebok fitness center and the pool. In addition, a Starbucks has been added to the area.
RESULT: As a suburb of Washington DC, the Westin Tysons Corner draws primarily business guests and is in close proximity to Dulles International and Reagan International airports. “The design responds to the region and it specifically defines the renewal spirit to the standards of the Westin guest,” according to Krynicki.
The result has also given the hotel more of a premium, according to Hagreen. “The brand is powerful. There has been little resistance to rate,” he said, noting that the company has been able to increase rates $24 on average versus last year. He also noted that DiLeonardo “did a very nice job” and while “things were still ramping up…The group [business] side is picking up nicely.”