BROOKLYN, NY—West Elm is launching West Elm Hotels, a partnership with hospitality management and development company DDK.
The first properties are expected to be located in Detroit; Minneapolis; Savannah, GA; Charlotte, NC; and Indianapolis, and are planned to begin opening in late 2018. Additional locations will be announced in the future.
Each West Elm hotel will feature local design elements to celebrate community and reflect traditional decor, handicraft, cuisine and culture from the region. Artwork will be commissioned and curated locally for each guestroom, as well as for the communal, common areas in each hotel.
West Elm said its hotels will revolve around three key tenets: wholehearted hospitality; distinctive, thoughtful design; and community connection.
“After 26 consecutive quarters of double-digit comparative growth, including our successful entry into the commercial furnishings market with West Elm Workspace, we’ve created an active bond with our customers that can extend beyond home and work,” said Jim Brett, president of West Elm.