NATIONAL REPORT—Crisp like an apple, fresh as dew-covered grass and vibrant in appeal best describe Pantone’s 2017 Color of the Year: Greenery (Pantone 15-0343). Each year, the company—an authority on color—selects a hue that captures the pulse of the world at any given moment… a color snapshot, so to speak. For many, the coming New Year means a clean slate and a new start; similarly, Pantone’s color pick represents restoration and renewal, according to Leatrice Eiseman, executive director of the Pantone Color Institute.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” stated Eiseman. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Dubbed “nature’s neutral,” this shade of green plays well with other colors mirroring its place in the environment. Try pairing it with earth tones such as brown, khaki beige or even a deeper, jewel-toned green. For a bolder look, mix Greenery with the colors found in a summer blossom such as a yellow, orange or purple. The potential combinations are diverse and striking paired with this chartreuse shade. Tinges of green are also a recurring theme for Pantone, with emerald being the color selection in 2013, and a green was mixed with blue for a light turquoise in 2010.
Hotel Business Design tapped into the minds of makers and designers to get their take on Pantone’s Greenery and how the color can be used in hospitality spaces.
For Andrea Waldrop, VP of waldrop+nichols studio, use of such a bold color depends on the particular client, where it’s placed in a hospitality setting and what colors are paired with it. Greenery put with gray and black tones can be sophisticated, but takes on a different personality with pastels or citrus tones, she noted.
“Some of the brands we work for are fairly conservative and, if we were to use that color, it would be in a pillow or trim or as an accent paint in a small amount—used somewhere conservatively for a pop of color,” said Waldrop. “If it were for a boutique client, who was a little more rebellious or free, I could see it used in a larger percentage, such as a base color for an entire restaurant where it lends itself to fresh ingredients. It’s a great color balance in a restaurant application.”
According to Antoine Roset, EVP, Roset USA, Greenery is an ideal color for those ready to live out loud: “Pantone’s Greenery is great for breathing life into hospitality spaces, by using it to create statement seating, accessories or even bedding. It’s a fresh, bright shade that injects a welcoming and invigorating feeling into interiors, which is exactly what you want in hospitality.”
The color elicits fond memories of picnicking in Central Park, and it’s a color people are craving, noted Anna Rabinowicz, founder and creative director of ANNA by RabLabs.
“It’s the perfect ‘neutral natural’ shade—it complements so many things. In these times when technology is so prevalent in our lives, people are longing for an antidote, and that is why natural elements in design are so resonant right now. Greenery is the perfect incarnation of this antidote,” said Rabinowicz. “In hospitality spaces, the use of this green hue is a great way to bring the vibrancy of the outdoors inside. It’s best used as an accent, paired with other natural colors, and should be incorporated into organic shapes—curves and arcs, rather than hard edges—because these are silhouettes found most often in nature.”
Pantone’s Greenery transports Dedon designer Stephen Burks to Dedon Island in the Philippines, where he envisions palm trees in the morning sunlight. “Green is best used outside where it creates a calming, natural effect like plants. I could imagine it on a partition dividing spaces, on the terrace or by the pool,” he said.
Ultimately, for creatives, the color choice is limitless and opens up an avenue for myriad design uses in any direction you’re willing to go.
“I love colors that you can’t quite pinpoint or define easily,” said Sandy Chilewich, founder and creative director of Chilewich. “Of course, we know it’s green but it’s not lime, forest, apple, etc. One needs to invent a new description, which, personally, I love to do with color.”