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WEB EXCLUSIVE: Benjamin Moore’s SCUFF-X Meets the Mark

MONTVALE, NJ—Scuff marks found on the walls of a hotel are not only an eyesore or sign of wear and tear; they are also potential fodder for TripAdvisor reviews that could be detrimental to a brand’s reputation. Scrubbing and painting over them can be a job in itself, with the influx of travelers coming and going each day. And, despite a hotelier’s best efforts, the scuffs may still bleed through a new coat of paint or prove difficult to remove.

In an effort to help combat this issue, Benjamin Moore recently released a new commercial paint line with a proprietary scuff-resistant technology. The formula of SCUFF-X, the scuff-resistant paint, was developed to respond to challenges faced by busy commercial spaces and facilities. It is designed for 24/7, high-occupancy and high-abuse environments where painting is a definite interruption to everyday routines, making it a match for the hospitality segment.

“We were hearing frustration from many companies about serviceability, the real business cost of constant maintenance, cleaning and repainting, even when using heavy duty epoxies,” said Alfredo Valiente, brand manager at Benjamin Moore. “When developing the product, the basic requirements included that the paint must be one-component, to avoid the complications and risk of error when mixing two-component paints; must have low odor, so that spaces could be painted while operations continued; low emission of VOCs; fast drying for minimal disruption, and something that wasn’t available in existing paints: the ability to resist scuffs and marks for minimum maintenance and repainting.”

While designers are making decisions on the color of an interior space, Valiente noted that equal attention should be paid to the additional physical demands of high-traffic areas—walls that are being rubbed, marked, stained and scuffed by impact or, simply, people traffic.

“For many years, the best solution to paint high-traffic commercial areas or facilities has been to use a highly scrubbable coating that can stand up to repeated washing and cleaning such as pre-catalyzed epoxies, waterborne catalyzed epoxies or two-component coatings,” said Valiente. “Unfortunately, these coatings are not resistant to scuffing and this is the main reason why these areas need to be constantly maintained, cleaned, retouched and, ultimately, repainted.” 

Benjamin Moore put SCUFF-X to the test in one of the busiest places in New York City—Times Square. It was there, inside a retailer’s fitting room, that the paint company had the facility manager apply SCUFF-X to an area that was historically maintained and retouched weekly because of the dark marks on the white walls from scuffs, stains, marks from customers’ handbags, store hangers and rolling racks, etc.

“He was very pleased with the low odor, easy application and coverage of the product. We told him not to maintain the walls painted with SCUFF-X for four weeks and when we came back to see the results, the walls remained in pristine condition inside rooms and in the main hallway,” said Valiente. “At this particular point, we knew for a fact that we had a breakthrough product that exceeded all of our expectations.”

In an industry defined by exceptional customer service, extended downtime due to painting and constant touch-ups are not an option, explained Valiente. With its quick dry time and low-odor formula, SCUFF-X can minimize disruption and get spaces back in use quickly.

“Unlike many of the industrial epoxies, the scuff-resistant paint system delivers the application properties and environmental performance of the highest quality architectural paints. It is available in a complete range of Benjamin Moore colors and retains its scuff-resistant properties in matte, eggshell and satin finishes, so it can be used in high-traffic applications where a higher sheen is not desirable,” he said. “If a paint can reduce the personnel hours required on a regular basis for maintenance and the skilled labor required for retouching, repairs and repainting, then any premium in material costs will be offset by lower labor costs over the entire service life of the surfaces.”