NEW YORK— W Hotels Worldwide, part of Marriott International Inc., in partnership with Coca-Cola, today unveiled the first W Sound Suite to launch in North America at W Seattle. The private music studio, writer’s room and lounge offers a retreat for musicians and producers to write and record tracks while on the road. Hotel guests are also able to book the studio.
The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at Indonesia’s W Bali – Seminyak last year, with additional W Sound Suites set to debut at California’s W Hollywood and W Barcelona in Spain in the coming months.
W Sound Suites are in part the brainchild of the W brand’s North American music director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality. The W Sound Suite has been outfitted to professional specifications with production technology by Native Instruments.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.