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Virgin Hotels Reveals New York Property Designs

NEW YORK—Virgin Hotels and owner/developer Lam Group have revealed building designs for their first project together in the Big Apple. Located on the southeast corner of 30th Street and Broadway in the NoMad neighborhood, Virgin Hotels New York is expected to open in 2017.

VOA Architecture has been enlisted as the architect and interior designer, to oversee the development of the new structure with the Virgin Hotels design team, which includes a block-long high-end retail space, 475 guestrooms, multiple concept suites, food and beverage outlets, a rooftop bar plus an outdoor pool and spa.  The property is expected to break ground in early 2015.

Virgin Hotels CEO Raul Leal said, “We are ecstatic to partner with Lam Group and VOA to bring New Yorkers a dynamic new hotel that’s aesthetic will be completely unique to the hotel scene, yet functional and intuitive for everyone. The property will be a ground-up development designed to support business and leisure travelers’ needs and wants, while providing an active spot for locals. It will be the perfect venue to encourage creativity, connectivity and celebrating.”

VOA Architecture NY Managing Principal Len Cerame stated, “The 38-story hotel is a unique site and design opportunity for VOA, with a massing that expresses the hotel’s internal functions including active rooftops, as well as a staggered cantilevered facade that enhances room views on all four sides. Virgin Hotels New York’s distinctive look is sure to play a key role in the neighborhood’s transformation process.”

Virgin Hotels has a pipeline of properties in the works including Virgin Hotels Chicago, which is slated to open in January, and a property in Nashville, TN in the summer of 2016. Virgin Hotels continues to explore properties in cities such as Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington, DC, and London.