CHICAGO—Virgin Hotels has launched its website and introduced an animated video highlighting traveler pain points and demonstrating in stark contrast the ways Virgin Hotels will eliminate those frustrations, according to the company. Guests can now make reservations at virginhotels.com for stays starting Jan. 15, 2015.
“Our goal in the creation of Virgin Hotel’s website was to clearly differentiate the entire experience from what typical hotel websites have been offering up, while also improving upon ease of use,” said Doug Carrillo, VP of sales and marketing for Virgin Hotels. “Guests will no longer have to sift through unnecessary or irrelevant information. The site will show exactly what guests want to know and helps them find it effortlessly.”
Through the video, guests will learn about some of the resolutions Virgin Hotels is bringing to the market, including free WiFi with no bandwidth restrictions, street-level minibar pricing and no hidden fees at checkout ; a pied-à-terre-style room that’s divided into two chambers; and an app that controls the room environment, entertainment, service and check-in/checkout.
“The video goes beyond just a tour of the two-chamber concept, it’s our anthem for rebellion in the name of the guest,” said Carrillo. “For too long, guests have put up with hidden or absurd fees for common services, outrageous minibar prices and slow WiFi at ridiculous prices. And they’ve settled for a room that’s focused on form, rather than function. Virgin Hotels is here to change that and set a new standard.”
Virgin Hotels Chicago will be located in the heart of Chicago’s Loop district in the historic Old Dearborn Bank Building at 203 N. Wabash Avenue. The 27-story Art Deco building, a Chicago landmark designed by C.W. and George L. Rapp Architects in 1928, will offer 250 guestrooms, 40 one-bedroom suites and two rock-star suites.