Viceroy Hotel Group Introduces Viceroy New York

NEW YORK—Viceroy Hotel Group opened Viceroy New York, marking the company’s first branded property in Manhattan.

Viceroy New York, located on West 57th Street, offers 240 luxury guestrooms throughout 29 stories, many of which showcase views of Central Park. With floor-to-ceiling windows tailored in exotic woods, supple leather and a mix of metal accents, each room features amenities, including Beats by Dr. Dre Beatbox Portable audio sound systems, Sferra linens, Neil George spa products, illy coffee machines and custom curated mini-bars.

Guestrooms also provide hotel-branded smartphones with Viceroy Connect, a custom app that allows guests to control every aspect of their stay, including in-room elements, outside communication and concierge services. The hotel will also provide guests with personal training services.

Viceroy New York partnered with design firm Roman and Williams to design the hotel. Details such as over-scaled, fluted, cast-glass bricks at the street level, brass fluting at the base, and black muntined windows recall the neighborhood’s pre-war structures.

Roman and Williams’ principal Stephen Alesch said in a statement, “The building is laid out on a grid between two simple flanking walls; vertical steel struts run up the entire face of the building, which are the exoskeleton used to express structure. These are benchmarks of a Miesian approach. However, there is something unique about our method. Our grid of Neo-Miesian design looks further back with the choice of casement windows and muntins. So in fact, it is more pre-Mies than Neo-Miesian.”

Robin Standefer, another of the firm’s principals, stated, “We were inspired by film noir; notoriously stylish, a collision of the old world and the new world. That’s where we want to be and that’s what we want to share with people.”



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