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The Switzer Group and Ali Tayar Partner for Hospitality Design

NEW YORK—Interior designer Lou Switzer and his firm are joining forces with architect Ali Tayar to bring interior solutions to the hospitality industry worldwide. The Switzer Group and Tayar will collaborate on a project basis, with a goal to create timeless interiors that can be rolled out on a grand scale.

According to the partnership, they share a classic sensibility that emphasizes clean lines, a balance of form and function, and a contemporary language that harks back to a modern aesthetic.

Born in Istanbul, educated at Stuttgart University and MIT, and now situated in NYC, Tayar has created bespoke interiors for restaurants and hotels around the world, including New York’s Pop Burger restaurant on 58th St. and Pop Pub on University Place; the magnificent Omnia Hotel in Zermatt; and the 2013 renovation of the Hotel Ambassador in Bern. 

Tayar is also known for his structural architecture and his furniture and hardware, designed and produced through his Parallel Design Partnership. His work has been featured at New York’s Museum of Modern Art and the Cooper Hewitt Museum, and is represented in the permanent collections of the Montreal Museum of Fine Arts, the Denver Art Museum, the Carnegie Art Museum and the Metropolitan Museum of Art.

Experienced in large project design and management, The Switzer Group has completed millions of square feet of commercial interiors for longstanding Fortune 500 clients such as IBM, General Motors and Wells Fargo & Company. Among Switzer’s latest projects is the 150,000-sq.-ft. IBM Watson headquarters in Manhattan, which will serve as a prototype for new IBM offices throughout the country, and Vice Media’s new 65,000-sq.-ft. headquarters and studios in Williamsburg, Brooklyn. The firm was recently awarded the entire design services contract for AMC Networks’ 340,000-sq.-ft. corporate offices at 11 Penn Plaza, a project that will entail restacking 10 floors of the building to house the company’s  1,100 employees in one NYC location. 

The two men met at Interior Design’s 2015 Design Giants Conference in Palm Springs this past March. In addition to mutual design and business goals, they share a neighborhood: Tayar’s apartment, which overlooks the Museum of Modern Art, is around the corner from The Switzer Group offices on 54th Street and Madison Avenue.