MUSCATINE, IA—The International Association of Conference Centers (IACC) has accepted The Merrill Hotel & Conference Center, located here, into its program after a stringent application process. The Merrill will be the only IACC-sanctioned conference center in the state of Iowa, according to the hotel.
Lori Denney, director of sales & marketing at The Merrill, said, “It is indeed an honor for The Merrill to be included in IACC’s prestigious membership. There is no more effective organization than IACC to help us achieve our business strategy, a core element of which is to grow market share in the small meetings sector. No doubt, it will attract meetings business to the Muscatine area. We are proud to be part of IACC’s global family of leading venues and look forward to the substantial benefits it delivers.”
To achieve IACC certification, venue members must demonstrate a commitment to the highest standards in design, facilities, services, technology and sustainability.