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The Gettys Group Intros Populate Brand

The Gettys Group has introduced Populate Procurement, the new name and brand platform for its trusted and respected procurement services group.

The introduction of Populate is the next step in a strategic growth plan for each of The Gettys Group’s areas of expertise: interior design, development, branding and procurement. This follows the previous launch of Gettys ONE—its interior design company specializing in prototypical brands—and Ridgeline Development Partners—its hospitality development company.

“Over our 30-plus years serving the hospitality industry, we have continuously innovated and diversified our company through new services, project types, geographic focus and investment,” said The Gettys Group Chairman/CEO, Roger G. Hill. “This has included procuring FF&E for projects where Gettys was not the interior designer—a segment of work that has grown to nearly 50% of the procurement projects we take on. It was time to allow procurement to flourish under its own banner.”

The vibrant new brand reflects the belief that procurement is foremost a people-focused business—people with not only knowledge and experience, but dedication to the success of each relationship and to each project. A leader in FF&E procurement, product sourcing, freight management, installation oversight and professional financial accounting solutions since The Gettys Group’s inception in 1988, the new Populate brand will amplify its own unique personality, promise and pillars through its new identity and digital presence.

“Populate Procurement represents our next step forward at The Gettys Group Companies,” said Andrew Fay, president of The Gettys Group. “We have evolved into a family of complementary brands, each with unique strengths and values. What is not changing is our dedication to delivering unmatched experiences for our clients and their guests.”