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The Charmant Hotel to Open in Former Candy Factory

CHICAGO—Aparium Hotel Group and owner Weber Holdings will open The Charmant Hotel, a 67-room upscale independent property, in La Crosse, WI, on September 15.

The restoration of the iconic 1898 Joseph B. Funke Candy Company building, led by Simeone Deary Design Group and The Kubala Washatko Architects, Inc., began in October 2014 with the goal of refurbishing and resurrecting a historically significant landmark in the heart of downtown La Crosse.

As part of the opening celebration, and in commemoration of its candy company history, the hotel will give away five “Golden Tickets” for visitors to receive a complimentary stay. Throughout the first week of business, five guests dining at the restaurant will unroll their silverware and be surprised with a golden ticket redeemable for a Charmant Hotel experience.

Located alongside the Mississippi River in La Crosse, WI, the hotel will feature five stories comprised of 67 guestrooms, including four top-floor suites that provide guests with a wrap-around outdoor balcony featuring views of the Mississippi river and downtown La Crosse. In collaboration with owner Weber Holdings, Aparium Hotel Group is leading the programming, positioning, and ongoing management of the new hotel project.

The joint venture led the $30-million renovation and restoration and enlisted The Kubala Washatko Architects, Inc. and Simeone Deary Design Group to transform the historic 19th century building into a locally curated destination, while paying a nod to its original “golden era” charm through deliberate design, food and beverage offerings, and in-room amenities, according to the company.

The ground floor will offer multiple food and beverage offerings including a market-driven restaurant with rustic French influence; cocktail bar and lounge; and coffee and dessert parlor featuring a wood-burning fire place. The hotel will also offer a rooftop terrace serving up pizzas from a wood-burning oven and a selection of regional craft brews.

The Golden Ticket prizes will be offered from Tuesday, September 15, through Monday, September 21, 2015.