Regular Hotel Business Design readers know that editor Lauren Esposito normally writes the Viewpoint column. Recently, however, she has had a few more pressing things to tend to, namely her son, Caden Alexander, who made his debut last month. Lauren will be back soon.
You have, in your hands, the largest edition Hotel Business Design has ever published. I don’t think it’s a coincidence this is also our popular 4th Annual People issue. This year’s lineup of professionals being featured include some of the hospitality industry’s most talented individuals involved in creating some of the world’s most beautiful and creative projects. It’s a group of world-class design, brand, owner, architectural and purchasing professional executives who, collectively, represent what makes Hotel Business Design different from the other publications currently serving the marketplace. We are excited to showcase their talents and expertise in their various disciplines, which also speaks to our platform of consistently featuring all of the individuals and segments that contribute to any successful hotel project.
Hotel Business Design’s mission has been—and will continue to be—to focus on the decision-making process among all of the parties involved in a project. We explore the dynamics between the owner, designer, general contractor, architect, purchasing company and vendors. We focus on the people making the decisions, and provide readers with the most up-to-date, insightful and inspirational information on industry trends and new products, as well as unique, interesting and forward-thinking personalities.
It has been just over a year since Hotel Business Design has increased its BPA-audited circulation from 12,000 to 20,000, as competitive trade publications are reducing circulations, or shuttering titles altogether. Our move was made to build upon and further enhance the publication’s foundation within the industry’s architecture, designer, purchasing, brand and owner communities. The move has been quite a success, with advertising increasing by nearly 20% since bolstering the circulation.
I have heard many say they’ve had to work harder during the past year or two than they’ve had to in a long time. This definitely applies to our entire staff. Our success hasn’t come easy, and we fully expect that we will have to maintain the same ferocious pace in order to stay successful. We also understand that the honor of being the top publication serving the field is a direct result of the invaluable support of so many members of this great industry.