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The Adolphus Hotel Enters Final Phase of Reno

DALLAS—Rockbridge has revealed details of The Adolphus Hotel’s final phase of a comprehensive renovation, which was conceived in collaboration with SWOON, a Dallas-based design firm. The renovation includes a transformed lobby, public spaces, new restaurant concepts and retail options.

According to the company, this renovation is the biggest transformation the hotel has seen since Adolphus Busch, cofounder of Anheuser-Busch, first erected the Beaux Arts hotel in 1912.

“The Adolphus has been an essential part of the Dallas community for over 100 years and we are excited to reenergize the property while celebrating its history, architecture and European roots,” said Rockbridge CEO Jim Merkel. “With this transformation, we are tapping into a rich tradition of warm and vibrant service while elevating the property to a unique and convivial destination that will continue to be an essential part of the community for the next 100 years.” 

The French Room, a restaurant, is slated for a complete reimagining, with an updated menu and new bar and salon. In addition, this month the hotel debuts a rooftop pool and bar on the 7th floor, offering views of the Dallas skyline as well as cabanas and a fire pit. Other F&B concepts include the re-introduction of the lobby bar and the Tea at the Adolphus, a street-side coffee shop, as well as a Mediterranean bistro with a wine and cocktail program.

In partnership with Red Flower products and spa consultants WTS, the hotel will open a new 5,000-sq.-ft. luxury spa and salon this summer. It will have five treatment rooms as well as indoor and outdoor relaxation lounges and a fitness facility with state-of-the-art aerobic and strength training equipment.

As an extension of meeting space upgrades already completed last year, the hotel is resurrecting its19th floor ballroom that offers views of the city, increasing the hotel’s overall meeting and event space to 27,000 sq. ft.

The Adolphus is also bringing on board retail offerings featuring specialty items and experiences curated from the community, and The French Room Salon will house a collection of works by Texas artists curated by art critic and artist Lucia Simek.

 Under the direction of Rockbridge and RBHD, the hotel recently completed the refurbishment of all 407 guestrooms and suites. During this final phase, which continues until early 2017, the hotel will operate with minimal disruption to guests, according to the company.