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Jason C. Bramhall VI

29
Mar

WEB EXCLUSIVE: Dual-Brand in Chicago Has Split Identity, Cohesive Design

CHICAGO—You might say two hotels are better than one. As more hoteliers realize the cost savings on staffing and operations associated with joining forces with another brand in the same building, they also encounter design challenges that can be harder to solve than a Rubik’s Cube. How do you delineate each brand within the shared…
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