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Independent Lodging Congress


HB ON THE SCENE: Powered by Brands, Lifestyle Hotels Are Having a Moment

NEW YORK—What’s driving the convergence of lifestyle brands and hotels? It’s a movement unlike anything else in the hospitality landscape, with brands like Equinox, Exhale Spa, West Elm and Restoration Hardware carving out their own lucrative niches. Hospitality and design executives took a deep dive into the topic and shared their insights.
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