MEXICO CITY—Bernard de Villèle, director general of The St. Regis Mexico City, has introduced the hotel’s newest position of chief Millennials officer (CMO) in response to the needs of this demographic.
“We are inspired every day by how this particular generation creates new, unique, and innovative ways for the hotel to engage with our youngest guests on a personal level,” Villèle said.
With more than 57.5% of Millennial associates currently working at the hotel in Mexico City, in addition to 32% of the hotel’s worldwide guests in this age range of 18-33 years old, The St. Regis Mexico City believes that now, more than ever, is a pivotal moment to create the special role of CMO, according to the company.
“As we look into the future of our hotel, identifying the best practices to lead our Millennial associates will be key to The St. Regis Mexico City as we continue to represent the best address in this beautiful capital city,” Villèle said. “We are inspired every day by how this particular generation creates new, unique, and innovative ways for the hotel to engage with our youngest guests on a personal level.”
The new role will be led by 26-year-old Alejandra Ramirez, who as a Millennial, will bring a distinctive level of understanding and connection with today’s Millennials, according to the company. With a degree in hotel management from the Cessa University in Mexico City, Ramirez has worked in the human resources department for the past three years as talent acquisition manager at The St. Regis Mexico City.
In her new role of CMO, Ramirez will drive the hotel’s efforts in catering to the Millennial generation and identify various approaches and services to better understand what is important and significant for young travelers. Ramirez will also be responsible for conducting monthly meetings with the Millennial workforce in an effort to identify any generational challenges that may arise at work, and learn the best practices to lead and collaborate with each employee.