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Southern Charm

The Edwin, part of Marriott’s Autograph Collection, was inspired by Chattanooga, TN, the place it calls home.

“We designed the interior of The Edwin to reflect the unique ability of Southern design values to combine warm, worn-in accents with a fresh, modern design,” said Christy Hubbard, design director, The Gettys Group. “The use of vintage style accents anchors the room, while mixing in modern touches with bold fabrics, mid-century lighting and sculptural accessories creates a space that is fresh, familiar and feels like home.”

Hubbard added that the look, feel and ambiance of The Edwin could be described as “vintage Southern detailing, juxtaposed with sophisticated glamour.”

She added, “The hotel interiors creatively connect guests to the city, site, culture and brand story. The spaces beautifully balance their own personalities and that of the whole: southern, sincere, spirited and styled.”

The latest offering from Vision Hospitality Group, The Edwin’s name is a nod to Edwin Thatcher, who, in the year 1890, led the development of the historic Walnut Street Bridge that connects Chattanooga’s downtown neighborhood to today’s North Shore.

The hotel’s lobby blends classic southern design elements with a modern, sophisticated decor that celebrates the region, according to Hubbard. “It’s a contemporary sitting room, gallery and parlor for guests and the community,” she said. “You can find artistic expression in our font, public art, architecture and entertainment, all inspired by the natural beauty of the river that serves as the backdrop.”

 

The 90 guestrooms and suites house, designed with Southern elegance and a modern palette, are “romantic, comfortable and elegant, [with] an array of deliberate contrasting details: both familiar and surprising,” Hubbard said.

All guestrooms have Murmaid customized mattresses, locally sourced from Cleveland, TN, and Frette linens, in addition to Amazon Echo Dots. All suites also offer Crosley Record Players and guests are invited to borrow albums from the hotel’s listening library located on the fifth floor of the property.

The property is home to multiple food & beverage outlets, including Whitebird and Whiskey Thief, led by Executive Chef Kevin Korman.

“At Whitebird, rustic charm is pulled through in the interior spaces with vintage-inspired FF&E, while a crisp palette maintains a sophisticated, contemporary aesthetic,” Hubbard said. “Ample greenery and natural light keep the space fresh and speak to the restaurant’s focus on indigenous cuisine and ingredients. The view is the star of the space, however, and floor to ceiling windows allow patrons to overlook Ross’s Landing, named after a founding father of Chattanooga and The Whitebird’s namesake.”

Whiskey Thief, she said, is defined by “turn-of-the-century details, like a tin tile ceiling, which provides an old-time aesthetic that speaks to the bandit’s heyday; rustic wood partitions recall the organic nature of the distilling process. A wall of whiskey lockers allows patrons to keep their own bottles safe from sticky fingers.”

The property features art from both established and emerging artists all based in and around Chattanooga. More than 75 pieces of artwork commissioned from 65 local artists are on exhibit throughout the hotel. Pieces represent the diversity of the Tennessee River Valley, inspired by the deep history and current culture.