Sonneman—A Way of Light, a pioneer in sophisticated, contemporary lighting designed by creative visionary and company founder Robert Sonneman, has named Sam Broder-Fingert the VP of marketing and e-commerce for the brand. In his new role, Broder-Fingert will apply more than a decade of experience in e-commerce, marketing and digital strategy to expand Sonneman’s business channels and brand messaging. Broder-Fingert will further solidify Sonneman’s reputation as a leader in architectural lighting by identifying key marketing avenues and opportunities, with an enhanced focus on digital initiatives.
“Sonneman has always been a pioneer in the lighting industry, specializing in minimalist, modern LED designs that are endlessly scalable to suit the needs of the architecture and design community,” said Sonneman, founder/chief creative officer, Sonneman—A Way of Light. “Sam is a natural leader and seasoned marketer, making him an excellent candidate to further convey Sonneman’s unique value proposition through expanded digital and marketing verticals, as a means to better serve the commercial, contract and residential industries.”
Prior to joining the Sonneman team as VP of marketing and e-commerce, Broder-Fingert served as VP of e-commerce for London Luxury, a leading global manufacturer of premium products for the home. Previously, he held e-commerce and marketing management positions at AB InBev and Amazon. Broder-Fingert received his BA from Duke University and his MBA from Harvard Business School, where he graduated with distinction.