BELFAST, NORTHERN IRELAND—Signature Living, the hotel and hospitality operator behind The Shankly Hotel and 30 James St., will be opening the George Best Hotel as the company’s first project here. The agreement was negotiated by IMG on behalf of the George Best Co., owned by soccer player George Best’s sister and brother-in-law, Barbara and Norman McNarry.
“We are thrilled to support this exciting project knowing that George would have loved to see his name immortalized in a hotel where he would have also enjoyed staying,” said Barbara McNarry. “We look forward to showcasing some special memorabilia, hosting charity events and giving people from around the world a Georgie-inspired taste of our hometown.”
Located in Belfast’s landmark Scottish Mutual Building, the George Best Hotel will celebrate Best’s career and style. The sportsman died in November 2005.
Founded in 2008 by Lawrence Kenwright, Signature Living is known for restoring derelict buildings into distinctive hotels and hospitality experiences. The Shankly is a tribute to Liverpool Football Club manager Bill Shankly and 30 James St. was previously the headquarters of the White Star Line, owners of the RMS Titanic.