Sherwin-Williams has unveiled its annual Colormix Forecast, a collection of 40 hues across four palettes that celebrate the Rhythm of Color—the balance between fast and slow, quiet and expressive and virtual and physical. The forecast is designed to bring the pulse of color to any space: Sanctuary, Encounter, Continuum and Tapestry.
“I work with the Global Forecast Team of color professionals to build out the annual forecast every year. Prior to building out the forecast, all of us have spent months researching and gathering inspiration from trends across the world,” said Sue Wadden. director of color marketing, Sherwin-Williams. “We immerse ourselves in the world of color, fashion, technology, culture and more. At the end, we work together to identity the top color influences and every year is different. For the 2021 Colormix Forecast, it resulted in 40 hues across four palettes: Sanctuary, Encounter, Continuum and Tapestry.
Wadden and the Global Forecast Team of color professionals held a workshop to discuss and debate their research, leading to the final forecast of bright and bold blues, muddy greens, muted reds, bright pinks and warm whites.
“We started telling a story last year about using color to help us feel grounded as we were headed into a new decade,” she said. “Now we are continuing that inward journey by exploring the past, examining the present and looking at what this all means for our future. The rhythm of color is examining where we’ve been to help inform where we’re going and to help us create that central hub that is so vital to our everyday living and working now.”
This year’s pandemic had an effect on the color choices. “The pandemic has caused us to pause and be mindful of how we’re living,” said Wadden. “Less is more, and we’re focusing on creating sanctuaries and breathing new life into spaces. This is easily attainable through the Sanctuary palette of earthy neutrals that cultivate wellness and calm within the home. These tones make us feel grounded and secure during this unprecedented time.”
Colormix Forecast 2021 Collections
Rooted in the idea of nature, Sanctuary (above) focuses on the connection that the natural world has to nurturing wellness and calm. This palette is influenced by biophilia, nesting and Scandinavian design.
Defined by heirlooms and the stories behind them, the Encounter palette is complete with special meaning and rich texture. Hyperlocal connection and storytelling, a modern bohemian aesthetic and natural materials complement the earthy tones that round out this palette. These colors take visual cues from the past’s humble beginnings, speak to the present and guide the path forward.
The Continuum palette tells the story of smart living and how technology ties into how people live and the desire for it to blend seamlessly into the whites, charcoals and pops of color in everyday environments. The palette takes its cues from the hybrid of synthetic and natural, sea and space, and sculptural modernism and minimalism. It features bright, forward-thinking colors and inky hues.
Creative expression is a top influence on the Tapestry palette. The happy and modern hues are meant to signal joy and layer together to tell a story through texture and pattern. Additional influences, such as security, reinvented classics and sensory exploration, can be found in standout, vibrant colors.