Sherwin-Williams 2023 COTY: Redend Point

Sherwin-Williams has revealed its 2023 Color of the Year, Redend Point SW 9081, a calming blush-beige that inspires expanded horizons and eye-opening discoveries.

“Redend Point was inspired by the idea of finding beauty beyond ourselves,” said Sue Wadden, director, color marketing, Sherwin-Williams. “It is a heartening hue that invites compassion and connection into any space. The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors. Redend Point is a beautiful color and I can’t wait to see how consumers play with it and style their spaces.”

Redend Point (195-C4) embodies the idea of a destination worth moving toward, igniting the spirit of discovery and inspiring deeper connections with others throughout the world. In exploring “beauty beyond ourselves,” the hue provides a grounding reminder to stay curious and empathetic toward ourselves and our communities, according to Wadden.

As neutrals continue to warm up, she expects this blush-beige to be a versatile shade seen across residential and commercial spaces in the years to come.

Redend Point delivers nourishing minimalism
“Redend Point’s subtle pink undertones make it easy to incorporate into any space,” Wadden said. “It delivers an enveloping warmth that instantly makes you feel at home. Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents or create a desert oasis by layering terracotta shades and clay materials.”

The is part of the Nexus palette in the Sherwin-Williams 2023 Colormix Forecast, which celebrates restorative energy, well-being and kindness. Wadden recommends pairing the hue with grounding neutrals like Urbane Bronze SW 7048, Pure White SW 7005, Cool Beige SW 9086 and Foothills SW 7514, or tonal clays such as Hushed Auburn SW 9080, Toile Red SW 0006, Carnelian SW 7580 and Malted Milk SW 6057.

A healing hue to inspire community spaces
The neutral’s versatility makes it a calming choice in a variety of commercial and communal settings.
“There is no commercial setting more central to the concept of beauty beyond ourselves than community gathering spaces,” she said. “Whether that is a restaurant, office or multi-family building, this hue adds the feeling of restoration that encourages connection to both ourselves and others.”

The earthy tone brings the outdoors into multiuse areas to ground spaces for rest and relaxation, like lounges and community rooms, and draws patrons into lobbies and welcome areas with its subtle warmth.

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