Shaw Contract launches collection

Shaw Contract Hospitality has introduced Soleil de Mer, a collaboration with the Rockwell Group that establishes Shaw Contract Hospitality as a provider of Axminster, the gold standard within luxury carpet. With Soleil de Mer, Shaw Contract Hospitality brings wealth of tradition and high quality to this luxurious collection.

“We are thrilled to introduce Axminster, one of the industry’s highest quality flooring options, into our product portfolio,” said Carrie Edwards Isaac, VP, hospitality, Shaw Contract. ” With the addition of Axminster, our customers can now come to us as a single source of flooring from carpet to hardwood for the entirety of their projects—common areas, guestrooms, ballrooms, corridors—making the specifying process easier.”

Axminster is one of the most durable types of carpet because the pile yarn and backing are interwoven, forming an extremely stable construction. This construction allows the carpet to stand up to heavy use while retaining its pattern and color. Even after years of use, it retains design definition and vibrant colors. The Soleil de Mer collection is made by expert weavers with decades of experience in the hospitality industry. They work only with wools from the U.K. and New Zealand, ensuring the finest yarn is chosen for every carpet. The 80% wool and 20% nylon yarn blend of this Axminster product accepts dye beautifully, producing warm color tones and maintaining strong color retention throughout the carpet’s life cycle.

The Soleil de Mer collection offers every space an opulent touch, capturing rich color and texture. The complete Axminster collection is designed to bring unparalleled sophistication to hospitality spaces. This collection features 11 intricate patterns that capture the essence of elegance, making it an ideal collection to add bespoke luxury to every room. Inspired by the naturally luxurious and saturated palette of the French Riviera, the Soleil de Mer collection re-creates its beauty in a lush abundance of color, pattern and texture.

As founder of the Rockwell Group, David Rockwell said, “With this collection, we wanted to create something transportive in its inspiration, but grounding and calming in execution. The Mediterranean’s patterns, light and atmosphere were also perfect for Axminster looms—we could really double down on detail and luxurious textures. The joy of having such a long history of collaboration and creativity with Shaw Contract Hospitality is that with each new collection, we really get to experiment and play.”

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