HIGH POINT, NC—Samson Marketing has acquired hospitality upholstered seating manufacturer Grand Manor Furniture, Inc. headquartered in Lenoir, NC. The acquisition was completed on May 2.
The move broadens Samson’s position in the U.S. hospitality market by adding upholstered seating to its product lines in addition to casegoods offered through Samson’s Lacquercraft Hospitality, Inc. affiliate.
“We are pleased and excited to bring Grand Manor into our Samson family of brands” said Mohamad Amini, executive director of Samson Holding, Ltd. “Increasing our presence in the U.S. hospitality market is a key strategy for our company, and investing in Grand Manor allows our organization to offer a total furniture solution to our hospitality clients.”
Grand Manor will continue to be led by Bill Johnson, former co-owner of the company, who will serve as president. “For over 50 years, Grand Manor and its dedicated employees have provided exceptional quality upholstered seating products and services to its customers,” Johnson said. “I truly believe that our new affiliation with Samson will take our company to even greater heights.”
Hospitality industry veteran Mike Moore will join Grand Manor as SVP of sales & marketing and will focus primarily on growth strategies. Former co-owner Eric Roseman will remain with the company as COO.
Samson Marketing is the U. S. marketing headquarters for Samson Holding, a publicly held corporation on the Hong Kong Exchange, manufacturing casegoods and upholstery in China.
Marketing companies located in the High Point, NC corporate headquarters and case goods distribution center include Legacy Classic Furniture, Universal Furniture, Samson International Furniture and Lacquer Craft Hospitality, Inc.