PHOENIX—Located in the epicenter of the city’s vibrant downtown district, the Renaissance Phoenix Downtown has recently completed a multimillion-dollar makeover.
The $13-million renovation, which commenced in June of 2016, included modernizing the exterior of the building and relocating the hotel entrance and valet; a complete redesign of the hotel lobby; the addition of its new signature restaurant Dust Cutter and the largest Starbucks in the downtown district, both of which open up onto the historic, and now pedestrian-friendly Adams St.
One of the key design components of the renovation included the completion of the Adams St. Project, a collaboration between PHXHotel, LLC, owner of the Renaissance Phoenix Downtown Hotel; Gensler, a global architecture, design and planning firm responsible for the exterior renovations; Marriott International, who manages the hotel, and the City of Phoenix.
As a result of a 2013 study completed by Gensler, and approved by the City of Phoenix—at no expense to taxpayers—the overall exterior plan was to transform Adams St. into an engaging, pedestrian-friendly experience by enhancing the streetscape, shade, lighting and signage, allowing provisions for new F&B venues.
Therefore, all of the asphalt on Adams St. between Central Ave. and First St. was replaced with brick pavers, while trees and greenery in bioswale planters were added to line the street. The environmentally friendly planters capture rainwater runoff, reduce water flow into the storm drain system and help recharge the groundwater.
Tapping into the Renaissance Hotels’ brand promise of discovery and uniting the brand’s common core values of intriguing, indigenous and independent, both the interior and exterior design features were all choreographed in synchronicity to evoke visceral emotions and create a lasting experience for hotel guests and locals, according to the brand.