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Renaissance New York Midtown to Present Interactive Experience

NEW YORK—The Renaissance New York Midtown Hotel, set to open this spring, will become this city’s first multi-sensory, interactive “living” hotel.  Created with the award-winning digital design firm Réalisations Inc. Montreal, the property will bring to life technology not yet seen in any other New York hotel, creating corridors that come alive with human interaction and digital artwork that changes with every visit, according to the brand.

Those entering the hotel from either 34th or 35th Sts. will interact with digital displays projected along the corridor, a passage which spans the length of the block. The display does not change on its own, it only responds to human movement. In producing this ambient intelligence, an environment that is sensitive and responsive to the presence of people, Réalisations Inc. Montreal utilized a variety of technologies including reflective wallpaper, motion detectors, projectors and 3D cameras to capture and project data and movement occurring in the corridor.

At the elevator bank near the 34th St. entrance, guests will find specially curated digital imagery featuring local artists and neighborhood experiences, showcasing the ever-changing tapestry of the city and the surrounding Garment District.  Timed to mirror the opening and closing of the elevators, the projected digital displays will always be evolving.

“The real-time technology used in this hotel is groundbreaking and is the future of the digital world,” said Roger Parent, president, Réalisations Inc. Montreal, known for his work at the Metropolitan Opera, Cirque du Soleil and, most recently, the See Forever Theater at One World Trade Center. “It’s been rewarding to work with partners who have allowed us to push the boundary of the digital landscape and explore what can be done with the ambient intelligent technology. Together, our goal was to create a ‘living hotel,’ one that can offer a different experience on every visit, yet still allows guests to feel rooted to New York City and the local scene.”

Part of the “living” element of the guest experience will be the hotel’s virtual concierge, located in an alcove between the 34th St. entrance and the elevators.  A large screen comes to life when a user steps onto words projected on the floor, activating information including local cuisine, live music, theater, shopping and other hyper-local activities. Tied to the hotel’s Navigator program and curated in collaboration with Time Out New York, users will be able to select their desired activity and location by activating various areas of interest with a point of their finger.

Another digital aspect of the hotel is the four-story LED clock at the top of the building. Facing north and south, the clock’s imagery will continuously change so that the illustration changes every second for a total of 86,400 images every day. A replica clock, mirrored in real time, is located over the 34th St. entrance.