Quiltcraft has added Kelley Weidner as its new director of sales and marketing.
Weidner is responsible for cultivating key client relationships, strengthening national partnerships and implementing new market strategies. Her 15 years of hospitality brand relationships and broad understanding of hotel standards will contribute to the continued success of the Quiltcraft products and services.
“We are excited to have Kelley in this new role,” said David Pearson, president, Quiltcraft. “Kelley shares our appreciation for the people, culture and values that define our company. These beliefs enable us to build and maintain successful long-term relationships. Kelley demonstrates a passion for positive change and growth in order to provide exceptional product and service to our customer.”
Prior to joining Quiltcraft, Weidner led the hospitality division at Serta Simmons Bedding, overseeing the dual-brand portfolio and business operations, supporting some of the world’s leading hotel brands across all segments.