Just one single line. That’s all it takes to get the creative juices flowing. At The Bernic Hotel, Tapestry Collection by Hilton, in Midtown Manhattan, members of the media were invited to experience the brand’s ethos through an evening of art and fine dining.
Artist Ian Sklarsky encouraged class participants to look deep within and, without looking at the watercolor paper in front of them, draw what they saw using a single line. Sklarsky has been creating art for The Bernic since 2015—his drawings appear above the headboards in all of the guestrooms—and the relationship continues with his latest installation, a digital feature in the hotel’s lobby for guests to interact with the art via an app.
On the ground level of the hotel, Northern Italian cuisine is served with a side of personality at Allora Ristorante. Owner Elio Albanese is known for his 30-ft.-long noodle accompanied by meatballs in red sauce along with the catchphrase, “you better believe it!”
One might say, this could only happen in New York. But not so fast. The properties that are part of Tapestry Collection by Hilton are encouraged to stand out and deliver memorable moments.
“We are in this space in terms of the independent and the collection, so people want unique experiences,” said Jenna Hackett, global head of Tapestry Collection by Hilton. “People crave authenticity and depth. They want Instagrammable moments, but they also want personalization. What is so exciting about the Tapestry Collection is that there isn’t something else in the space that is allowing this to happen.”
Properties under the umbrella of Tapestry Collection by Hilton provide an independent ambiance with the backing of a brand.
“Every hotel is unique and different, so you get that authenticity,” said Hackett. “If you’re at The Troubadour Hotel New Orleans, you feel that cool, funky vibe and that artsy rooftop with a graffiti wall. It’s unique. If you’re at The Graham Washington DC Georgetown, there’s a great speakeasy and you can go out and try all the restaurants. They each bring something different. You get that really unique experience, but you also have it backed by Hilton and receive your Hilton Honors points. You know there’s that stamp of approval.”