Newly Opened Row NYC Celebrates ‘Refined Grittiness’ of Big Apple

NEW YORK—With the completion of a two-year, $140-million development, Highgate Hotels and Rockpoint Group recently launched the 1,331-room Row NYC located in Times Square.

Row NYC turned to New York-based architectural and interior design firm Gabellini Sheppard Associates to revolutionize the property’s public spaces. Gabellini Sheppard was inspired by the “refined grittiness” of New York City. “The bold aesthetic speaks to the area’s unbridled spirit and energy that is Times Square,” stated Michael Gabellini, partner of the firm. “The design celebrates the culture, entertainment, history and the best this city has to offer.”

The reception area is flanked by light sculptures on which New York-based artist Yorgo Alexopoulos projects an abstract tableau of graphic animations timed throughout a New York City day. The lobby also features Iconic M, a satellite location of the cult international news retailer Soho News, as well as an expansive state-of-the-art Internet lounge and complimentary WiFi throughout the property. 

Around the corner, District M lobby bar and restaurant offers a European style eatery open for breakfast and dinner with a diverse and quality crafted menu from some of the city’s European bakeries and bistros including Payard, Balthazar and Pain d’Avignon. 

The focal point of District M is the commissioned digital art gallery by paparazzo Ron Galella, dubbed the “Godfather of the U.S. paparazzi culture” by Time magazine. The digital gallery will present still photographs capturing the hedonistic heyday of New York City during the late 70s and early 80s. Never before seen photographs by Galella will be on display within the new guest and entertainment suites.

A full-fledged food market, City Kitchen, is set to open in Row NYC in 2014, offering even more cuisine from New York City restaurants.  

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