New Graceland Hotel to Open in 2015

MEMPHIS, TN—The New Guest House at Graceland hotel, located near Elvis Presley’s Graceland mansion, is slated to open here in Fall 2015.

The 450-room hotel is being designed by Hnedak Bobo Group (HBG), based here. Elvis Presley Enterprises sought out the architecture firm for the project. According to the company, the challenge was to create a design complementing and celebrating Graceland but ensuring the mansion retained its prominence as the focal point of Graceland. It was also critical to the design to fit contextually into the residential neighborhood.

Mark Weaver, FAIA, HBG principal and lead designer on the property, stated: “The hotel’s exterior recalls the original mansion in form, scale and materials. From the main entry door to the large gabled roof and columned entry portico, our goal was to make this look as if it was built not long after Graceland itself, and was added on to over time. It will really feel like it has always been there.”

HBG designers researched the mansion for more than three years and are working closely with Priscilla Presley to capture Elvis’ personal style and that of the mansion, according to the company.

Design features include a lobby ceiling inspired in pattern and movement by Elvis Presley’s signature capes; a stairwell connecting two floors in the lobby that mirrors the main staircase at Graceland; jungle room-inspired prints throughout the interior; and a sports bar/lounge that recalls the design of the billiard room at Graceland. Other areas of the hotel are designed to reflect the Graceland mansion’s style in a modern way.

“When the mansion became Elvis Presley’s Graceland home, it took on his personal, distinctive flavor in all aspects of design,” stated Aron Ramage, AIA, lead interior architect/designer on the project. “We asked ourselves—what would that style be today? Then based our interior concepts on those important cues.”

The property will feature two restaurants, meeting and special events space and a 500-seat theater for live performances. 

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