SHANGHAI—W Hotels Worldwide, part of Marriott International, has unveiled W Shanghai – The Bund, marking the brand’s first hotel here and third in mainland China.
Owned by Sinar Mas Group, the hotel overlooks the Huangpu River and has a bold design. Designed by G.A Design, the hotel showcases a mix of historic and modern influences, such as Hai Pai—the art of combining the old and the new, East and West. This is evident in both the hotel’s location, positioned between the Suzhou Creek and the Huangpu River, as well as the surrounding locale, where Art Deco buildings sit alongside Chinese mansions. W Shanghai – The Bund draws upon Colonial glamour and futuristic motifs.
“Over the past few years we have seen incredible growth worldwide across our brands, with the China market becoming increasingly important for Marriott International,” said Stephen Ho, CEO, Greater China, Marriott International. “The opening of the W Shanghai – The Bund underscores the ambitious expansion of Marriott International’s Luxury Brands in Greater China.”
Upon arrival, guests will be greeted by neon light installations throughout the hotel’s Living Room. For centuries, Shanghai-locals have honored the Lilong tradition, in which wet laundry is hung on lines to dry at varying heights down narrow laneways. This installation was designed as a modern reinterpretation of this classic scene. The Welcome Desk has a kaleidoscopic fixture, mirroring the constant flow of guests through the area. The ‘Melting Qipao’ pattern, a representation of Shanghai as a melting pot of cultures, can be seen on the walls of the restroom.
There are 374 guestrooms and suites, each appointed with the signature W bed adorned with a pillow in the shape of Shanghai’s Xiaolongbao soup dumpling and chopsticks. Thirty-five of the rooms are suites, including the Cloud on the Bund, which includes highlights such as an LED wall and a hanging bed. The duplex Extreme WOW Suite—the brand’s take on the presidential suite—has more than 4,000 sq. ft. of living space, along with a hanging neon installation in the shape of lips blowing out dragon smoke. All rooms have a switchable privacy glass and Nespresso coffee machines.
Elsewhere, there are five places to socialize and dine; nearly 64,000 sq. ft. of meeting and events space; an Away Spa and 24/7 fitness center.