NEW YORK—Hospitality-focused architecture and interior design firm Stonehill Taylor revealed a new identity recently, the firm’s first refresh since its inception.
In recent years, the company’s portfolio has expanded within the hospitality realm, diversifying its work from new-build hotels, resorts and restorations/renovations of historic properties to restaurants, bars, user-oriented academic and health facilities, mixed-use developments and branding. This refined evolution introduced the need for a modern identity focused on clean, pared-down design that amplifies the company’s innovative projects and destinations, according to the company.
“Our studio has advanced over the past few decades to become one of the defining leaders in hospitality architecture and interior design,” said Paul Taylor, president of Stonehill Taylor. “We create standout experiences, and reinvigorating our brand better reflects our work today and the constantly changing dynamics of the industry.”
The brand overhaul began with the ultimate decision to change the company name from the original Stonehill & Taylor to Stonehill Taylor.
“Deciding to simplify our name was a move to embrace the family of talent within our studio,” said Taylor. “The sophisticated and minimalist design reflects our commitment to staying contemporary.”
In addition, the firm has launched a new interactive and content-rich website and has refreshed its social channels.
“Our hope is that the new Stonehill Taylor brand will lead our firm into a new era of design as we continue to grow and develop the work that has contributed to our industry,” said Taylor.