With the rise in renovation projects in the industry, many of which are focusing on the guestroom, owners are approaching the beds in their properties with renewed interest. As a result, manufacturers are rolling out new lines to address hoteliers needs. Whether it’s luxury, sustainability or affordability—all those demands are aimed at offering guests a higher quality sleep experience.
For those vendors hoping to expand their product lines to cater to a broader clientele, partnerships can prove highly beneficial as a company looks to gain greater exposure. Standard Textile recently teamed with interior designer Todd-Avery Lenahan to create the company’s first offering for the luxury segment. “When it comes to high-end linens, the products are often a retail derivative and that can come with operational challenges,” said Greg Eubanks, VP hospitality sales & marketing, Standard Textile. “Our goal was to create products that look aesthetically beautiful but also offer superior performance.” Two bedding collections have already launched, with an additional 10 to follow.
Meanwhile, towel and robe manufacturer Monarch-Cypress is relying on a newly formed partnership to break into the bedding and linens category. It signed an agreement to become the exclusive supplier of luxury linens from Lissadell Liddell Ireland Ltd. to upscale hotels in the U.S. and Canada. “Liddell’s products are the perfect complement to our current offerings,” said Gene Faul, CEO of Monarch-Cypress’ hotel division. The company will initially offer three varieties of sheets and pillowcases but Faul predicted it will likely expand to include pillows, comforters and mattress covers.
Although white still rules the majority of hotel beds, color is also making a strong comeback and new product lines allow properties to easily create a coordinate ensemble. For example, Stacy Garcia has debuted Cassiopeia, a new collection of matching bedding and drapery fabrics for LebaTex. Featuring a layered, bold design the collection is available in five colorways including greens, reds, neutrals and grays. “We are seeing a shift toward a more decorated bed through the amount of throw pillows on the bed, the introduction of the bed scarf and using unique tone-on-tone patterns,” said Stacy Garcia, CEO of Stacy Garcia, Inc. and LebaTex.
Making luxury more affordable
While owners want to offer guests a sumptuous bed, they also are more being more careful than ever with their spending. Cuddledown’s new Maggie’s Collection includes cotton/polyester sheets, duvet covers, comforters, pillows, mattress pads and mattress protectors and allows the company to offer high-quality products at more affordable price point. Michelle Harrison, wholesale/hospitality manager for the company reported its Maggie’s Matelasse line has gotten a strong response. “Hoteliers like the fact that it’s a matelasse fabrication that has been constructed in a duvet cover versus the traditional bedspread or coverlets,” she said. “If the success continues, we will look into expanding it into multiple colors.”
The green factor
Sustainability is also factoring more into many owners’ bedding selections. In response, Valley Forge Fabrics is continuing to grow its Tencel+Plus Lyocell Eucalyptus sheeting collection to include bold color palettes, embroidery, appliqués and decorative accent pillows. “Hotel brands and owners are beginning to push sustainability at all levels. Now they are able to have a luxurious product on their beds and provide their guests with an amazing sleep experience that just happens to have a great sustainability story too,” said Diana Dobin, co-president of Valley Forge.