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Joe Soelberg Acquires SONNY+ASH

Sonny+Ash has been acquired. Joe Soelberg, new CEO and owner, takes the reins, effective immediately, according to sources at the firm.

“I felt that Joe (Soelberg) and his experiences, made him the right person to usher the Sonny+Ash brand into the next phase of opportunities and maximize the return to our employees who have worked tirelessly to ensure the brand was a success,” said Sonny Sultani, co-founder of Sonny+Ash.

The firm, established in 2006 as Studio Rendering Inc. and re-branded to Sonny+Ash in 2015, enlightened the design industry on the value and expanded uses of renderings, virtual reality and augmented reality.

“I have been looking to purchase a business for quite some time,” said Soelberg. “When I began looking at Sonny+Ash, I knew almost immediately that I had found an opportunity worth pursuing because there are so many positives to this business.

“This is an exciting growth industry and architectural visualization is a space that has a strong runway of growth ahead of it. I look forward to connecting with our existing clients as well as other industry professionals.”

The team at the company will remain in place. Sultani will take on the role of consultant to the firm as he pursues “new adventures.”

“The future for Sonny+Ash is bright,” Soelberg added. “We aim to achieve strong growth in the coming year by continuing to deliver the highest level of customer service while also delivering innovative product offerings.”

Prior to acquiring the company, Soelberg was a commercial leader in two different Fortune 500 firms. “I excel at establishing processes that allow businesses to best meet the needs of their target customers through excellent sales and marketing execution,” he said. “Sonny+Ash is ready to professionalize our sales and marketing approach. This will help us to expand our reach and effectively provide these targeted offerings and solutions to more customers than ever
before.”