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Hyatt Centric Accelerates Growth With First International Hotels

CHICAGO—Hyatt Hotels Corporation has revealed the expansion of the Hyatt Centric brand with the first international Hyatt Centric hotel slated to open in mid-2016 in Montevideo, Uruguay, and the development of the first Hyatt Centric hotel in Tokyo. In addition, three Hyatt hotels in the U.S.—California, Utah and Texas—are moving under the Hyatt Centric brand.

“The new and upcoming Hyatt Centric properties signal momentum for the brand’s global expansion plans and our foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year,” said Steve Haggerty, global head of capital strategy, franchising and select service, Hyatt Hotels Corporation. “The Hyatt Centric brand portfolio is comprised of full-service hotels with an efficient service model designed to collaborate with locally known partners to connect guests with authentic experiences.” 

In mid-2016, the Hyatt Centric brand is expected to expand globally with the opening of its first international hotel, Hyatt Centric Montevideo, Uruguay. The 178-guestroom hotel will be located in the Pocitos neighborhood and will sit waterfront on River Plate along the Rambla Republica del Peru.

The hotel will be in close proximity to the business district and tourist sites, including Ciudad Vieja, the World Trade Center and the Montevideo Shopping Center. The property will offer more than 1,100 sq. ft. of flexible meeting space, a signature local restaurant and a rooftop executive lounge. This hotel was previously announced as Hyatt Montevideo.

Expected to open in early 2018, Hyatt Centric Ginza Tokyo will be the first new-build Hyatt Centric hotel in Asia Pacific. The 164-guestroom hotel will be located in Ginza, the prominent luxury fashion and entertainment center of the city on Namiki-Dori, and will occupy the top 10 floors of the 12-story commercial building tentatively known as the Ginza Asahi Building owned and under development by Asahi Shimbun. The hotel will offer dining and a bar with terrace seating, meeting space and a fitness center. The interior design will reflect Ginza’s blend of tradition and innovation.

“We are embracing the spirit of exploration and discovery that is at the core of the Hyatt Centric brand and it will continue to guide us as the brand grows in new markets,” said Sandra Cordova Micek, global SVP of brands, Hyatt. “The Hyatt Centric brand is created for millennial-minded travelers who are looking for authentic local experiences in the center of the destination. Every aspect of a Hyatt Centric hotel, from quality accommodations to helpful in-the-know staff, delivers on the brand’s commitment to ensure our guests have everything they need and inspire them to explore the best that the area has to offer.”