VENICE BEACH, CA—Hotel Erwin has unveiled its room and suite remodel inspired by eras past and its longstanding owner, Erwin Sokol.
Each of the 33 suites and 86 guestrooms have been designed and updated to evoke a sense of soul for the boho beach community, according to the company. A playfully retro color palette of blues, greens and yellows guides the refresh, anchored by a beach appropriate textured indigo carpet. Elliptical orange lamps flank the bed and hang over dueling chrome nightstands, while a vase of peacock feathers, a wicker chair, and a standup orb lamp accessorize the offbeat vibe. A squared art graphic warps at the ceiling. For suite guests, a vast sunglow-yellow sectional sits in the living room and a private balcony offers city or ocean views.
The hotel tapped Los Angeles-based designer Sally Breer of Co-Mingle to modernize the rooms and recall a 1970s bohemian sensibility. Elements were drawn from the boardwalk, such as the funhouse mirrors and a bathroom door selfie graphic to convey the postcard sentiment, “Wish you were here!” Additionally, Venice Beach artist and icon Larry Bell curated the art in Hotel Erwin.
Owner and namesake Erwin Sokol was a source of inspiration, most evident in the hands of the Venice wallpaper element above each bed. Fascinated by Sokol’s circle of artist friends—the likes of which include Larry Bell and Ed Moses—Breer had the the group rally over pizza and beer at hometown haunt, Larry’s Restaurant, to trace their hands to symbolize a part played in the city’s artistic movement.
Hotel Erwin is introducing new accommodations and amenities. In collaboration with Venice-based Sole Bicycles, the hotel will offer a new fleet of Erwin-customized beach cruisers. Culver City’s BYRD Hairdo Products will bring its surf-inspired brand into guestrooms. In July, each room will feature in-room snacks and goods curated by Whole Foods Market Venice. And, the hotel’s Red Bull Dogtown Suite hosts a branded DJ booth, murphy bed, branded balcony and signature art.
Over the following summer months, more changes are queued for Hotel Erwin’s social spaces and F&B programs.