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HBA Names New Principal

Hirsch Bedner Associates (HBA) has named James Lee as principal at HBA Los Angeles. Lee brings an international reputation for creativity and a portfolio of experience designing luxury projects on five continents to his new role.

Lee’s design philosophy is rooted in a holistic approach based on the human experience. His “dress down to dress up” mindset and keen eye to the subtle but detailed elements, while maintaining a sense of the bigger picture, guide Lee in marrying architecture with interiors to bring exceptional design concepts to life, according to the company.

“We pride ourselves on hiring talent with ingenuity, leadership potential and the inherent ability to perceive a client’s vision,” said Kathleen Dauber, partner, HBA Los Angeles. “James has a demonstrated understanding of how to institute threads of inspiration into a cohesive expression, resulting in a design narrative with authenticity that exceeds client expectations.”

As a principal at HBA Los Angeles, Lee is responsible for each stage of a project’s design process—from conceptualizing the design intent and creating a comprehensive design solution that adheres to the client’s and operator’s criteria to taking into account a project’s location, history and cultural context—while working closely with the project team to ensure a project’s integrity and direction remain intact.

His extensive project history spans urban and lifestyle hotels; resorts; residential; restaurants, bars and clubs; and retail across the United States, the United Arab Emirates, China, South Korea, Singapore, India, Morocco, Italy and more. Lee has designed projects for major hospitality brands and operators including The Ritz-Carlton Hotel Company, St. Regis Hotels & Resorts, Park Hyatt, sbe, Hilton and Marriott International.