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HB ON THE SCENE: IHG’s Crowne Plaza Brand Debuts New ‘Quiet’ Guestroom

LAS VEGAS—Crowne Plaza Hotels & Resorts today unveiled its next-generation guestroom as parent company IHG gets underway here with its 2014 Americas Investors & Leadership Conference at the Sands Convention Center.

The new guestroom introduces an angled bed design that reduces noise levels, according to the company. The guestroom is slated to launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with other early adopters.

Working for the past two years with designers Future Agenda and Pearson Lloyd, which specialize in areas such as the future of workspace, Crowne Plaza Hotels & Resorts developed a design that changes the traditional norms of business space in hotels.

The bed has a padded, curved headboard which, along with insulated wall panels on each side of the room, reduces noise levels, according to the company.

In addition, a nook offers a multipurpose space to hold informal meetings, doubling as an area to socialize and relax away from the traditional workspace, which itself offers accessible outlets and adjustable lighting.

Keith Barr, chief commercial officer, IHG, said, “At the heart of Crowne Plaza Hotels & Resorts brand is a commitment to helping the modern business traveler meet the challenges and hectic pace of today’s 24/7, ‘always on’ environment. Our innovative, intuitive guestroom design creates a fantastic new space that will encourage them to be productive, but also to rest and crucially get a great night’s sleep. The response from guests has been outstanding. They tell us they can rest more easily and can focus more on what they need to do to be successful. We want to help all our guests to have a successful life, not just a successful stay.”